|One of my recent tallboy favorites|
Now, it looks like amazing foresight. I think Surly's quality in the can is part of the reason other breweries have joined the bandwagon. The benefits of getting to beer in market in better shape with less stigma took care of the rest. An article in MarketWatch on craft beer in cans summarizes the benefits versus costs from a total perspective rather than from my consumer's view.
While only one beer drinker, I seem to have a clear bias for cans. Besides freshness, not having to worry about being light struck in the liquor store, etc, a tallboy fits well in my favorite Brooklyn Brewery daily-drinking glass; I can pour the full can with a proper head and be happy with one for the night. In the old days, beer geeks always looked for corked and caged as a sign of quality. Then, caps were better for beer, so a wax dipped bottle was the beery grail. Now, the informed beer geek knows that cans rule and I, for one, will keep buying tallboys.