Sunday, December 16, 2012

Bed, Bath and Beyond Beer

 While out shopping at Bed, Bath and Beyond for items to host Christmas, I noticed a beer display.  Time was short, but a quick look through the book showed mostly visually descriptions with some explanation of how the taste of various ales and lagers could be maximized by the proper glass.  And, it just so happened, that they had the exact same glass set pictured on the book for sale just to the right.  Not something I'd be interested in at this point, but a nice starter for a recently initiated beer geek.  I even saw a real Mr. Beer Kit for sale.  While these starter homebrew kits are infamous, I've never actually seen one for sale in the wild.

While Mr. Beer is old news, I like the direction the glass kit and book are going.  Bed, Bath and Beyond has always had a nice collection of cheap glassware.  However, the fact that a marketing put together a glass set to sell points to the power of the craft beer revolution.  It's one thing to have a craft beer bar for those in the know, but when good beer finds it's way into the nooks and crannies of society like Bed, Bath and Beyond, something more important is happening: it's normal, not a novelty.

Welcome to the new normal.

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