Saturday, May 19, 2012

KARE 11 Microbrew of the Week

Courtesy of Lucid Brewing's facebook feed this morning, I caught the start of this summer series: Microbrew of the Week.  Kicked off with Lucid, KARE 11 will spotlight a new Minnesota brewery every Wednesday.  Given KARE 11's recent collaboration to name Summertide, Lucid's summer saison, it's not hard to figure out why they started with Lucid.

While KARE 11's interest in all things craft brew is great, it feels like a lot more to me. And I grant, it could be seen as just a way to fill the summer news slot: watch the interview and you'll see that there's nothing new or revealing to the beer geek, except for maybe the Lucid Lemonade made with Air, lime and Sprite over ice.  But it's good, basic beer information that all of us learned at one time or another on a brewery tour or reading All About Beer.

It's the ubiquitous, every-day role that craft beer is starting to fulfill that is the real story.  BeerAdvocate presently lists 48 breweries in the state, and at least a couple start ups are missing from the list.  Last night I picked up the Twin Cities Beer Map while trading growlers at Harriet Brewing for a party this weekend.  It's like we're Napa Valley.  Maybe we are since I learned a couple of things reading the beer map from Minnehaha Media.  It just feels like we are witnessing a vibrant and growing local beer scene that is beyond what most of us would have imagined possible just a year or two ago.

Cheers to craft beer in Minnesota!

2 comments:

  1. I agree. It's amazing the explosion that has taken place over the last couple of years.

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  2. I'm starting to think I don't need to travel at all for beer--wait, that's not going to happen. But, still awesome to be overwhelmed with choices. Only thing, it use to be able to count on the beer geeks to come out to "the" event. Just not true anymore.

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